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Sr. Digital Marketing Specialist, Website Personalization

Req ID #:  41082

Wilmington, MA, US, 01887

For 70 years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well-being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform. In return, we’ll help you build a career that you can feel passionate about.

Job Summary

We are seeking an experienced Sr. Digital Marketing Specialist, Website Personalization for our customer-facing website. This position will work within our Corporate Marketing Department in Wilmington, MA.

This position will work with the strategic marketing teams and use various technologies to enhance the user experience for the company's public website for over a million users a year. Focusing on the personalization and localization of our web content, he or she will use audience data and craft it into personalized experiences for customers.

Essential Duties and Responsibilities
• Track, analyze, and understand visitor behavior on the website
• Work closely with strategic teams to conceive, design, implement, and operationalize personalization campaigns to support their business objectives
• Monitor and analyze performance of these campaigns to inform strategic decisions and identify opportunities for impactful content personalization
• Work to enhance our personalization efforts through continuous advancements of our customer segmentation and message orchestration using A/B tests and best practices
• Stay abreast of the latest technology advancements and offer new insights to our business partners on how to drive business value with the tools we have (e.g., Acquia Lift, Drupal) as well as through tool enhancements and new tools
• Serve as a resource for users of our web personalization tool (Acquia Lift)
• Also implement localization and translation strategy to support business objectives
• Assist with other web-related projects as needed, prioritizing amongst a portfolio of projects to improve value creation


  • 4+ years of related experience,along with a BS/BA degree
  • Website personalization experience preferred
  • Strong background in audience segmentation and user experience optimization
  • Also have an understanding of website best practices, emerging digital trends, and SEO
  • Experience with web experimentation and strategies for improving conversion on websites
  • Excellent organizational skills and the ability to manage multiple projects while meeting scheduled deadlines
  • Be detail oriented with analytical and problem-solving skills
  • Strong interpersonal communication skills
  • Demonstrated ability to work independently and collaboratively in a team
  • Experience operating Drupal or similar content management systems required
  • Personalization software experience preferred (e.g., Acquia Lift)
  • Knowledge of HTML and CSS a plus
  • Writing and/or editing experience a plus
  • Familiarity with Chicago Manual of Style a plus

About Corporate Functions

The Corporate Functions provide operational support across Charles River in areas such as Human Resources, Finance, IT, Legal, Sales, Quality Assurance, Marketing, and Corporate Development. They partner with their colleagues across the company to develop and drive strategies and to set global standards. The functions are essential to providing a bridge between strategic vision and operational readiness, to ensure ongoing functional innovation and capability improvement.


About Charles River

Charles River is an early-stage contract research organization (CRO). We have built upon our foundation of laboratory animal medicine and science to develop a diverse portfolio of discovery and safety assessment services, both Good Laboratory Practice (GLP) and non-GLP, to support clients from target identification through preclinical development. Charles River also provides a suite of products and services to support our clients’ clinical laboratory testing needs and manufacturing activities. Utilizing this broad portfolio of products and services enables our clients to create a more flexible drug development model, which reduces their costs, enhances their productivity and effectiveness to increase speed to market.


With over 13,000 employees within 80 facilities in 23 countries around the globe, we are strategically positioned to coordinate worldwide resources and apply multidisciplinary perspectives in resolving our client’s unique challenges.  Our client base includes global pharmaceutical companies, biotechnology companies, government agencies and hospitals and academic institutions around the world.


At Charles River, we are passionate about our role in improving the quality of people’s lives. Our mission, our excellent science and our strong sense of purpose guide us in all that we do, and we approach each day with the knowledge that our work helps to improve the health and well-being of many across the globe. We have proudly supported the development of 80% of the drugs approved by the FDA in 2017.


For more information, please visit


Equal Employment Opportunity
Charles River Laboratories, Inc. is an Equal Opportunity Employer M/F/Disabled/Vet

Nearest Major Market: Boston

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