Job Overview

The Associate Director, Marketing, Biologics Testing is responsible for driving the global marketing strategy, positioning, and execution plan for Charles River’s Biologics Testing business. This leader will design, develop, and implement global marketing strategies aligned with business goals, drive integrated campaign execution, analyze results, and identify new opportunities to strengthen competitive positioning.

This role supports our growing and dynamic biologics market, including vaccines, ATMPs (Advanced Therapy Medicinal Products), monoclonal antibodies, and biosimilars, ensuring that Charles River delivers a compelling and differentiated customer experience across the development lifecycle.

The Associate Director Marketing role will drive and lead strategy and execution for our testing business globally. This individual will design, develop, and implement global marketing strategies to support business goals and objectives, execute tactical plans, analyze key results and report on outcomes. They will also identify new opportunities to optimize positioning to increase market share and to communicate the optimal customer experience for the important and exciting markets we serve. 

Key Responsibilities

Leadership & Global Marketing Strategy
•    Set the vision and provide leadership for global Biologics Testing marketing team, fostering engagement, accountability, and execution excellence. 
•    Own and drive the global marketing strategy, including market insights, segmentation, positioning, messaging, and the marketing mix across the portfolio. 
•    Collaborate with Commercial leaders on global and go-to-market strategies to accelerate pipeline velocity and revenue growth. 
•    Translate market dynamics, customer needs, and competitive intelligence into actionable marketing strategies across developed and emerging markets. 
•    Identify whitespace opportunities, adjacencies, and partnership opportunities to inform growth strategies and commercial prioritization. 
•    Identify emerging customer needs and market opportunities to influence portfolio evolution and differentiation.
•    Build strong value propositions, messaging platforms, and competitive positioning for biologics testing solutions.

Marketing Planning & Execution
•    Develop integrated global marketing plans across campaign strategy, segmentation, content, digital marketing, events, and product launches.
•    Lead execution of tactical plans through collaboration with regional marketing, sales, product management, and SME’s.
•    Drive development of high-quality content including thought leadership, digital assets, presentations, and customer-facing materials.

Business Analytics & Performance Optimization
•    Monitor and report on marketing performance, campaign impact, and ROI; leverage insights to refine strategy and tactics.
•    Partner with Market Research to identify lead-generation opportunities in new and niche markets (e.g., compounding pharmacy, consumer care, dialysis).
•    Work with business analytics to research market dynamics, identify drivers of growth, and incorporate insights into marketing plans.
•    Conduct market research, customer insights, and competitive analysis to inform marketing decisions and investments.
•    Evaluate campaign performance and continuously optimize for efficiency and effectiveness.

Key Responsibilities continued

Commercial Execution & Growth Enablement 
•    Drive demand generation, sales enablement, and funnel acceleration through customer segmentation, value propositions, channel strategy, and commercial tools. 
•    Lead brand growth through integrated digital engagement, omnichannel campaigns, customer programs, and global congress presence. 
•    Own KOL engagement strategy across scientific, clinical, and commercial ecosystems in collaboration with Scientific Affairs and regional teams. 
•    Integrate data, analytics, and digital solutions into marketing programs to support scalable growth and new business models. 
•    Track performance through KPIs, analytics, and ROI-based optimization of global and regional marketing initiatives in partnership with Marketing Communications and Commercial Operations leads. 
•    Deep understanding customer needs, workflows, and pain points across biologics development and testing.
•    Shape the customer journey to deliver a clear, differentiated and value-driven experience.
•    Translate complex technical concepts into compelling, accessible messages for diverse customer segments.

Cross-Functional Leadership
•    Lead and develop cross-functional and matrixed teams aligned to Biologics Testing business priorities. 
•    Own global marketing financial planning, budgeting, forecasting, and performance tracking. 
•    Operate with the highest standards of integrity, compliance, and alignment to Charles River DNA values. 
•    Partner closely with Scientific Portfolio Specialists, Business Development, Operations, and Commercial teams to align marketing strategy with business goals.
•    Influence cross-functional teams globally within a matrixed environment to ensure consistent execution.
•    Provide leadership to virtual project teams and support development of marketing best practices.

Job Qualifications

Minimum Requirements

•    Bachelor’s degree (B.A./B.S.) or equivalent in Marketing, Business, or related discipline.
•    10+ years of experience in the biomedical/biopharmaceutical industry and/or a Bachelor’s degree in a relevant scientific field.
•    7+ years of related experience in marketing management and/or product management within the biologics testing industry.
•    An equivalent combination of education and experience may be accepted in place of the specific requirements listed above.
•    Experience with digital & marketing automation platforms, SEO strategy, CRM systems (SFDC), and analytics tools.
•    Experience with the buyer’s journey in a technical or scientific B2B environment.
•    Approximately up to 30% travel to both domestic and international locations with extended work hours.

Key Performance Indicators (KPIs)

•    Pipeline contribution and influence for Biologics Testing Solutions.
•    Funnel conversion rates (lead → MQL → SQL → opportunity → win) and velocity.
•    Lifecycle nurture performance (engagement, progression, recycle performance).
•    Channel efficiency and ROI (by program/channel/region where applicable).
•    Retention/expansion influence (cross-service adoption and repeat engagement).
•    Share-of-voice and awareness of Biologics Testing Solutions.
•    Timeliness and business impact of competitive/market intelligence (e.g., quarterly intel readouts delivered; differentiation updates adopted in campaigns; win/loss insights driving conversion improvements)

Preferred Qualifications    

•    Demonstrated leadership and team management experience.
•    Strong focus on customer experience and the ability to translate insights into strategies.
•    Excellent communication and cross-functional collaboration skills with both commercial and scientific stakeholders.
•    Proven experience creating and executing marketing strategies, plans, and tactics that strengthened market positioning and drove measurable outcomes.
•    Marketing experience in the biopharmaceutical or biologics testing industry.
•    Prior product or service launch experience preferred.
•    Majority of prior experience within a Marketing function strongly preferred.
•    Experience working within a biologics testing organization is a plus.

Competencies And Skills

•    Strategic mindset with strong global perspective
•    Deep business acumen and customer focus
•    Results-driven with strong execution discipline
•    Ability to influence across functions and regions
•    Strong people leadership and talent development capabilities
•    High integrity and trust-based leadership style
•    Ability to thrive in a fast-paced, VUCA environment

Compensation Data

The pay range for this position in the USA is $130K – $150K USD. Please note that salaries vary within the range based on factors including, but not limited to, experience, skills, education, certifications, location and any collective agreements, if applicable. Remote candidates located outside the USA should be aware that the relevant pay range varies based on country and location.

Physical Requirements